When it comes to dentistry and dental health, you might think that it’s merely a matter of basic human hygiene and not an industry that requires much marketing effort, right? Well, no, not exactly. In fact, a business within the dental industry requires just as much marketing as any other organisation. Perhaps even more since consumers want a company they know and can trust when it comes to something as important as their own personal health.
Below are 3 of the best, most thought-provoking marketing campaigns carried out by dentists and dental companies:
It’s pretty standard practice for companies like Colgate to hand out free samples or merchandise during events or oral health-related occasions like June, which is oral health month. However, realising that they weren’t entirely driving the message home and that people generally just cared more about getting free stuff, they decided to shake up their strategy. Instead of giving out free toothpaste and toothbrushes, they began giving out free ice cream and candy floss- a very unusual move for a dental health company. However, the clever sticks inside the sweet treats were a compelling reminder to brush your teeth after you’ve had a sugary snack. People also particularly liked this campaign as Colgate seemed to be saying ‘It’s fine to treat yourself every now and then, just remember to clean your teeth afterwards’ and let’s be honest, we all like to treat ourselves to a sweet snack every so often.
Balmain Dental Clinic
These Sydney based dentists ran this smart campaign to promote their cosmetic and implant dentistry services. The concept of this campaign was fun but effective as it avoided the use of the kind of cliched images with people smiling and laughing that you would usually see in these kinds of campaigns. In fact, the ads didn’t feature any teeth, instead featured everyday items arranged into the shape of a smile. The fact that it was so clever and different, really caused people to stand up and pay attention.
Swiss Smile Dental Clinic
This dental marketing campaign named ‘Stop Hiding your Teeth’ run by Swiss Smile Dental Clinic was another very effective campaign which made a point of not featuring any teeth in their ads. In fact, by doing the opposite and depicting people who were going to some pretty extreme measures to hide their teeth due to embarrassment, this clinic made a much more relatable campaign that made people stop and look twice. Chances are, anyone who is thinking of getting cosmetic dental work done would identify with these images much more than a traditional photograph of a man and woman with gleaming pearly whites.
At Dental Depot, we are passionate about helping your practice fulfil its entire potential. Having worked extensively within the dental health industry, we have first-hand knowledge of what works and what doesn’t when it comes to both dental equipment and advertising campaigns. If you would like to learn more about how we can help you and your practice, call us today on 0738570011 or get in touch via our website.